Accessibility

OTT Special Focus Day 31st October 2011, Dubai, UAE

Over-The-Top & Its Monetising Opportunities

Etisalat and LG entered a unique partnership that will see Etisalat’s broadband services and content delivered through LG’s new range of Smart TVs. One of the results from the alliance is the launch of Etisalat’s “OnDemand”, the region’s first managed IPTV Video On-Demand Service without Set-Top-Box and “OnWeb”, the new web-based video service that will be available to Etisalat’s broadband customers on all of LG’s Smart TVs.

These services will bring an unprecedented range of benefits to their shared customer base. eLife, Etisalat’s flagship range of fiber-based services, will have “OnWeb” service directly available through LG Smart TVs that customers purchase in UAE. OnWeb appears as a remote control-accessible menu item on the homepage of all LG Smart TVs. As compared to the traditional consumption of content on TV, customers will be thrilled with the experience and ease of finding and watching unique web-based video services on their TV.

In light of these developments, Etisalat partners with Informa in 2011 to deliver the unique OTT Focus Day and invites a number of guest speakers to contribute to strategising on monetization and opportunities within the OTT space for operators, technology providers and CE manufacturers alike.
Register online for the OTT Special Focus Day

Agenda

08:30 Registration and Coffee

09:05 Chairman’s Introduction
Giles Cottle, Principal Analyst, Informa Telecoms & Media, UK

Keynotes and Leadership Perspectives on OTT

09:10 Etisalat Welcome Speech: The Importance of OTT and why is it here to Stay?

• Looking at successful case studies and launches across the world: why is OTT content appealing to the full value chain?
• Speed of acceptance of OTT – convenience of use, better interface, time and place shifting as a centre of this uptake
• Strategies of monetising OTT content and evidence of successful business models

Jamal Bnari, Platform Management, Etisalat, UAE

09:35 CE Manufacturers and Smart TVs Driving the Development of TV Experience

• The importance of apps for enabling access to different content directly on TV screens
• Restructuring the roles across the ecosystem in the newly developed market
• Utilising expertise of different value chain representatives and creating a complete user profile and offering

Senior representative, LG Electronics

10:00 Open Discussion: OTT, Smart TVs and the Telco: How will the new Ecosystem Develop?

10:30 Coffee Break

Premium User Interface for OTT Users:
Taking Content Discovery to the Next Level

11:10 Recommendation Engines to Boost Content Discovery Experience:
User Interface, Search, Navigation for OTT content
Guy Piekarz, CEO, MATCHA, USA

11:55 Using Behaviour Analysis for Streamlined Advertising: Leveraging subscriber data through usage history, CRM, and segmentation process
Basel Tutunji, Founding Partner & COO, nPario

12:40 Lunch Break

OTT and Multi Screen – Future Development of On-Demand TV

14:10 The Future of Telco TV Delivery: Will OTT and IPTV Merge?
Stephen Christian, VP Marketing, Verimatrix, USA

14:55 How to adapt Service Offering to Respond to Rising Subscriber Expectations? Solutions and Case studies for Pay TV Operators
Thomas Helbo, Operations & Development manager and Kaj Skov, CTO, Stofa, Denmark

15:40 Coffee Break

Opportunities with Various OTT Platforms and APP Markets

16:10 Strategies to Turn OTT Content and Interactive TV Technology into a Seamless Commercially Available Service
Peter Contardo, CMO/Head of Content, Endavo Media

16:55 Creating Platforms for New Media, OTT Services and Gaming Successfully
Tony Bevilacqua, VP, Business Development, PHXX Orlando, Florida Area

17:40 Close

Etisalat App Developer Boot Camp 3rd November 2011

Jumeirah Beach Hotel, Dubai

Etisalat would like to invite you to the Multiplatform App Developer Session on the 3rd November for informal discussions on how App Developers can increase their revenue.

We are looking for innovation

We are looking for different types of applications that could include:

• Games
• Social
• Entertainment
• Applications leveraging DLNA
• Multi-platform Applications
• LBS
• Augmented reality
• App advertising opportunities

Why Participate?

1. Become an industry leader – The TV market in the UAE and MEA in general, is untapped with very low competition
2. Access a large pool of potential costumers – Etisalat has a large subscriber base across multiple devices and services
3. Application developers can earn long-term revenue by developing services for Etisalat instead of simply one-time apps
4. Enter a global market – applications developed can be extended to Etisalat’s group companies in 18+ countries worldwide

Agenda

08:30 Registration and Breakfast

09:00 Opening speech (Etisalat)

09:30 First session – LG Apps (LG)

10:30 Apps for Content Owners (PHXX)

11:30 Lunch

13:00 Second Session – Apps for IPTV (SoftAtHome), Apps for Residential Gateway (SoftAtHome)

14:00 Coffee Break

14:15 Third Session – Apps on the AirTies JS Platform (AirTies)

15:15 Coffee Break

15:30 Fourth Session – Developing on multiple platforms & case studies (PHXX)

16:30 Closing Remarks (Etisalat)

17:00 Close